The Most Effective Way to Generate Leads for Your Business

What's the one thing that senior care marketers love more than a free glass of wine (or two) at a Wine Down Wednesday networking? Hint: No, it's not another alcoholic beverage. 

The answer should come as no surprise: It's getting referrals.

In fact, we polled our network of senior care colleagues and 55% found referrals to be the most effective way to generate leads for their business. 

From filling beds to making sales, ultimately every business needs business to survive. But, you've got to know what the secret sauce is to keep prospective customers flowing your way. 

So you might be asking yourself, How do I initiate referrals? Where do I even start? Or maybe you're even thinking, What I'm doing isn't working... 

Seeking referrals seems like a challenge, but it's not as complicated as you think. Here are three tools you can start utilizing today to help increase your referrals. 

The Guide

The Senior Resource Guide is the ultimate referral source since physical copies of each edition are hand-delivered to local hospitals and doctor's offices. It's a surefire way to get your brand directly in front of case managers, nurses, social workers, doctors and discharge planners who use the Guide to provide recommendations to those navigating their loved one's next level of care.

From finding skilled nursing and assisted living to home care and rehabilitation, the Guide is like their "bible" for helping caregivers. If you're interested in being included in an upcoming edition, visit here.

Events

Remember that free glass of wine we talked about? Well it just so happens to be that events are an excellent way to get referrals (Wine Down Wednesday here we come!). By building and strengthening your relationships with fellow industry colleagues, your referral network will grow. Our Eldercare Professionals Networking & Expo Calendars provide fantastic opportunities to make new contacts and create those partnerships.

You can find all kinds of local events for senior care professionals in your area, such as networkings, educational events, CEUs, socials, drive-through events and more. Not to mention, the calendars are frequently updated with the latest in-person and virtual events around. 

If you're hosting or sponsoring an upcoming event, submit it here to be included on our calendar(s). 

Eldercare Professionals Facebook Groups

It's no secret that social media, specifically Facebook groups, can help you gain referrals. In the midst of the pandemic, 69% of respondents found Facebook to be the most effective social media platform in connecting with industry referral sources. And it doesn't look like that's changing anytime soon.

If you haven't already, we recommend joining our Eldercare Professionals Facebook group. Segmented by Houston, Austin, San Antonio, East Texas and Dallas, we've created a space for industry professionals to come together to build referral relationships, share news on trending topics and get their questions answered. And if LinkedIn is more your style, we've got you covered with our Eldercare Network of Texas group. 

Using a combination of all three tools we mentioned above will undoubtedly boost your referrals and keep business going the way you want it to.

For more articles like this, check out the below:

Participate in the next poll by joining our Facebook and LinkedIn groups for Texas senior care professionals and sign up to receive our Marketing e-newsletter. 

Have a burning question you want answered by your fellow eldercare colleagues? Email us or comment it below for a chance to be featured in our next B2B poll!