Sometimes privately is the best way to market your eldercare business.
We're talking about Facebook groups.
As a senior living, home care or health care professional, it's crucial for you to implement a local marketing strategy, which includes engaging with various Facebook groups and pages.
Private and group social media activity remains prevalent in our industry and provides an additional way for you to:
- Discover must-attend events
- Gain referrals
- Expand your network
- Showcase success stories
- Post job opportunities
- Stay current on trends
- Get the scoop on industry-related news
- Find volunteer opportunities
- Share helpful resources
In this post, we've rounded up more than 54 Facebook groups and pages for you to follow and chunked them into these categories: Major metro, Texas-wide and National.
When joining a group, note that they may have their own requirements and rules for posting.
Greater Houston Area Facebook Groups & Pages
- Bay Area Healthcare Networking Group (TX)
- Connect & Collaborate Healthcare Referral Group
- Cy-Fair/Cypress/Willowbrook/Tomball/Spring Health Care Professionals
- Eldercare Professionals in Greater Houston Area
- Greater Businesses of Pearland
- Healthcare & Business Networking
- Healthcare Professionals of Houston
- Houston - Healthcare Professionals Connect
- Houston Area Healthcare/Senior Care Professionals Networking Group
- Houston Healthcare A-Z solution and Networking Group
- Houston Metro COVID-19 Senior Industry Healthcare Professionals
- Katy/Cypress Area Healthcare Marketing
- NASW Houston
- Pearland Healthcare Network
- Referrals: Houston Elder Care Network
- Referral Resources Senior Care Providers Greater Houston Area
- Senior Health Care Liasons of Spring, Cypress, Tomball & Willowbrook
- Spring/Woodlands/Humble/Kingwood/Atascocita Healthcare Professionals
- Sugar Land Healthcare Network
- United Way of Greater Houston
- West Houston Healthcare Professionals Connect
- Woodlands/Spring Health Care Community liaisons
Greater Austin Area Facebook Groups & Pages
- Aging Services Council of Central Texas
- Area Agency on Aging of Central Texas
- Area Agency on Aging of the Capital Area
- Austin Central & South The Linked Network
- Austin Social Workers And Case Managers
- Eldercare Professionals in Greater Austin Area
- SIS of Central Texas
- United Way for Greater Austin
- Williamson County Health Resource Meeting (WCHR)
Greater San Antonio Area Facebook Groups & Pages
- Alamo Area Home Care Council
- Alamo Chapter Case Management Society of America (accmsa.org)
- Eldercare Professionals in Greater San Antonio Area
- Healthcare & Medical Jobs in San Antonio
- San Antonio Community Health Worker Association
- San Antonio Healthcare Job Posts
- San Antonio Social Workers
- United Way of San Antonio and Bexar County
Greater Dallas Area Facebook Groups & Pages
- DFW Healthcare Heroes Referral Network
- Eldercare Professionals in Greater Dallas Area
- Marketing Plus North
- North Central Texas Area Agency on Aging
- North Texas Social Workers
- United Way of Metropolitan Dallas
Texas-Wide Facebook Groups & Pages
- LeadingAge Texas
- Memory Care Alliance
- NASW Texas
- Senior Resource Guide for The Modern Caregiver
- Texas Assisted Living Association
- Texas Health Care Association
- Texas Hospice, Palliative and EOL Care Professionals
- Texas Nursing Facility Administrators
- TxTORCH
National Facebook Groups & Pages
- American Health Care Association/National Center for Assisted Living
- Argentum
- LeadingAge
- National Association of Social Workers - NASW
- Power Shot Training Sales Networking Group
- Senior Services Providers Network: Serving Senior Citizens
New conversations are happening in the Facebook community every day, but with this list, you can be confident that you're running in the right circles. Remember, it's important to be consistently active—promote your networking events, post heartwarming stories, share cutting-edge practices, and interact with others' posts.
Be sure to bookmark this page for future reference as new groups may be added.
Know of a group that isn't listed above? Comment it below!