Cracking the social media code isn't as difficult as you'd think.
Facebook, Instagram, Twitter, LinkedIn and Pinterest all have unique platforms to help your brand's messaging flourish, so understanding how to use them for optimal exposure is important.
In this article we'll debunk five social media marketing myths to help you grasp the latest Facebook algorithm with elements to create a high-ranking post, the importance of utilizing each platform, why you should expand your marketing efforts beyond social media, and more!
Five social media marketing myths debunked
Myth #1: It's too challenging to understand the latest algorithm on Facebook.
Facebook's algorithm is constantly evolving. There are always tweaks to the platform and new features. Fortunately, understanding the new aspects to create thought-provoking and high-ranking posts isn't as difficult as you'd think.
We've pulled together a checklist of essential post elements and tips for your brand to rank higher in Facebook's algorithm.
- Interact. The more you interact with posts on your feed and in groups, the more organic visibility your posts will receive.
- Make your posts count. You don't need fluff. Channel your energy into well-curated, thought-provoking posts that will resonate with your following and strike up conversation.
- Post timely content. Delve into your insights and see when your following is most likely to be on the platform. Post once per day during peak times to increase reach.
- Don't copy and paste from previous posts. Facebook wants unique and organic content pushed out to your brand's audience.
- Avoid outbound links. Posts without outbound links rank higher as Facebook wants to keep users on the platform as long as possible.
- Reply to comments. It doesn't have to be the perfect response. Simply replying with emojis, GIFs or kind words can help show users that your brand cares, in turn building a positive image.
- Be highly responsive in chat. Replying to messages within 24 hours is the optimal response time.
Myth #2: My senior care brand only needs to have a Facebook presence.
It comes as no surprise that Facebook has the most monthly active users, 2.89 billion to be exact. Even though they lead in this, it's equally important to have a social media presence for your senior care brand on other platforms as well, such as Instagram, LinkedIn, Twitter, Pinterest and YouTube.
If you don't know which platforms to hop on next, consider creating an Instagram or LinkedIn, which are favored by other senior care brands.
Since Instagram is image- and video-based, it provides a fantastic opportunity to showcase the personality and environment of your brand.
Some post ideas include:
- Posting daily activities your residents love.
- Sharing post-event coverages from networking events and socials.
- Communicating testimonials from trusted experts and happy customers.
Next, LinkedIn is a great way to help leverage your brand as a trusted voice in the industry.
In your posts, make sure to be compelling, clear and concise, as well as:
- Create eye-catching and thumb-stopping artwork for static and dynamic images and videos.
- Ensure your lead generation forms are consistent with your messaging.
- Put yourself in the audience's shoes.
Don't give yourself all to one platform, and keep your eyes open for emerging social sites. Make sure to spread your social presence as each platform has something positive to offer your company.
Myth #3: I only have to use social media when promoting my senior care business.
Brands need a comprehensive marketing mix to help convey their dynamic and powerful marketing message.
The combination of social media, the online realm and unique content has proven to be effective in standing out against competitors. Having this combined strategy is the key to successfully marketing your company and its initiatives, so growing each avenue simultaneously is ideal for optimum exposure and growth.
If you're looking to implement an integrated approach to your marketing plan or grow a specific aspect, reach out to the Senior Resource Guide team as we'd love to help you in your marketing journey.
Myth #4: Facebook groups are a waste of time.
Whether you join one or create your own, Facebook groups are an essential element in social media marketing.
According to Hootsuite, "The Facebook algorithm prioritizes posts from Groups users care about, so a post that gets amplified in a popular Group by enthusiasts and fans is likelier to earn more reach."
As eldercare colleagues, we've found that Facebook groups are a terrific way to stay connected, steer the conversation and share relevant updates, events, job listings and so much more for our specific industry. Plus, you can make new contacts and build relationships.
Our time is limited and important. Therefore, the more intentional groups you join or create, the less time you or your following will spend navigating random posts from friends, family members and different Facebook pages you've liked.
Myth #5: My brand doesn't need to incorporate storytelling in our messaging.
By utilizing storytelling in your marketing, you're able to indirectly communicate a message that taps into your audience's emotions and resonates with them.
According to Forbes, people are "22 times more likely to remember a fact when it has been wrapped in a story. Why? Because stories are memorable."
Us marketers are no stranger to listing off what we can provide in a bulleted list, and every once in a while that's perfectly OK. But if you really want your marketing message to stick, you've got to start incorporating stories.
Wanting more?
To further your social media journey, check out:
- How to Speak the Language of Each Social Media Platform [Plus Create the Ideal Post]
- Building a Content Marketing Strategy on LinkedIn [Top 5 Takeaways + 8 Tips to Incorporate Now]
Don't forget to join our Eldercare Professionals Facebook groups for the Greater Houston, Greater Austin, Greater San Antonio, Greater Dallas and East Texas areas.
And follow us on Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest!